Thursday, August 23, 2007

Black Family Digest Free Subscriptions

Family Digest Magazine Offers Free Subscriptions to the First Two Million Subscribers


Family
Digest - Black America's No. 1 family & relationship magazine - is
offering free subscriptions to the magazine to the first 2 million
people who subscribe at the website


AUSTIN,
Texas (PRWeb) January 3, 2007 -- There is no digital divide. At least,
that's the opinion of Family Digest Magazine. Family Digest - Black
America's No. 1 family & relationship magazine - is offering free
subscriptions to the magazine to the first 2 million people who
subscribe at the website.



"Family Digest - now in our 11th year of publishing - is moving to a
digital format that combines the familiar look and feel of the magazine
with the enhanced functionality of electronic content. Our audience has
told us that Family Digest is about delivering information that
facilitates smarter, healthier & happier Black families,
relationships and kids - in/on any format or platform. As this new
century unfolds, it just makes sense to provide our content in this way
to as many readers as possible," said Darryl L. Mobley, founder of the
magazine.



Family Digest receives more than 4,000 unsolicited letters each month
from readers. This incredible demand for information from, and contact
with, Family Digest shows a level of reader engagement that demands a
quicker and more modern way of responding. It's dialogue. The more
personal - the better. Going digital allows Family Digest to meet this
demand.



Susan Benjamin, Family Digest's editor-in-chief added, "We want to more
deeply engage the vast community of family-, relationship- and
child-oriented Black readers with editorial content and rich media
developed specifically for their needs, interests and worldview -
providing a truly interactive experience."



Longtime Family Digest reader LT Mullins said, "I have always enjoyed
the magazine. But I really love it even more now because my issue gets
delivered to me by email. I can read it when I want. I can download it
to keep. And the ads have sound!. I can even click on links in the
articles and ads and get more info when I want. It's just better!"



"We will provide free subscriptions to the first 2 million readers who sign up at the website
said Mobley, "because we believe in the power of our content to make a
difference in the lives of readers and because the technology makes it
possible. Family Digest can now give readers audio & video within
the pages of the magazine that engages them in new and more dramatic
ways. Also, readers can personalize their issue because we allow them
to select a bonus section (health & fitness, baby & toddler,
parenting, or travel) that we will include with their issue of the
magazine."



To get a free subscription, interested readers should go to website and fill out the form there.



About Family Digest®


Family Digest's mission is to help develop, "Smarter, Healthier,
Happier Families & Relationships" by providing information to move
families and relationships ahead. Family Digest Media Group properties
include: Family Digest Magazine - Black America's #1 family and
relationship magazine. ; THE FAMILY DIGEST SHOW with Darryl Mobley - the only "How-To" TV show
for Smarter, Happier Healthier, Families, Relationships and Kids.
; The HISTORY'S MAGIC MOMENTS™ TV Show which gives viewers interesting
and little-known facts about historic people, places, things and
events; Family Digest REPORTS Radio Show - the only "How-To" family,
relationship, health & lifestyle radio show that reaches Black
America's family gatekeepers; the One Minute Dad TV and Radio Show; the
annual Family Digest® POWER OF FAMILY GET TOGETHER™ at Walt Disney
World® Resort.
; the Family Digest & Partners Family Health Kit; the Gospel Idol™
Contest; the BID WHIST WORLD CHAMPIONSHIP™, the SPADES WORLD
CHAMPIONSHIP™, and various other properties.



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Wednesday, August 22, 2007

CGSM takes Offer Based and Associative Marketing Approach

CGSM takes Offer Based and Associative Marketing Approach for Metro Corp. Gift Magazine Renewal Efforts

CGSM, a strategic marketing firm, helps publisher of Boston Magazine and Philadelphia Magazine boost subscriber and gift subscriber renewal rates.

Wilton, CT (PRWEB) October 2, 2006 -- Canterbury Graphics Strategic Marketing (CGSM) this month has unveiled a creative campaign for Metro Corp., publisher of Boston Magazine and Philadelphia Magazine, that’s aimed squarely at increasing subscriber rates, focusing on achieving results through rock-solid copywriting.

Metro Corp. came to CGSM ( with a challenge: How could it boost response rates to standard acquisition offers in the face of industry wide increases in magazine churn rates? In addition, Metro Corp. also wanted to take advantage of a significant revenue opportunity by putting a strong integrated gift series in place. CGSM got to work on an integrated campaign to address both those issues.

“CGSM showed us some terrific creative and copy that was perfect to help us drive our subscriber growth,” said Marianne Kerr, Circulation Director, Metro Corp.

CGSM called upon the skills of its talented professional team, including its own creative strategist and copywriter Lee Stein, a recent winner of the Direct Marketing Club of New York’s Silver Apple Award. Early on, CSGM recognized the benefit of using a strong copy approach to boost not only renewals and encourage new subscriptions, but to also increase, in particular, gift subscriptions. CGSM sought an approach that drew reader attention to the subscription offer and focused on the unique content of the magazines. The offer copy highlighted how it kept magazine readers more “in-the-know” about specific neighborhoods and their unique qualities.

“CGSM decided to take an associative marketing approach to help build credibility and loyalty for subscribers and gift subscribers alike,” explains Mark Kolier, CGSM president.

Along with the print materials, which included insert cards and a cover wrap, electronic media was also utilized, but with the same copy-centric focus. E-mails will be sent to subscribers who were potential gift givers and current gift-givers (both subscribers and non-subscribers). In all, the creative included insert cards, a gift series for gift renewals; 4 mail efforts and 4 e-mail efforts for each magazine, as well as a buck slip and cover wrap for renewal efforts. The campaign is running through the end of the year.

About CGSM

CGSM is a privately-held direct-marketing agency specializing in the marketing strategy, design and production of direct mail-packages and inserts. Its print production skills combined with a focus on data analysis and modeling make it possible for CGSM to offer a unique approach to customer acquisition and retention that takes into account all the complex details of a direct-mail marketing campaign without ever losing sight of the overall business objectives. For more information, please call 203-563-9233.

For a press kit or to schedule an interview, please contact Jen Bosavage of Communication Strategy Group by phone at 631-223-2645.

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Full Color Magazine Printing Simplified

Full Color Magazine Printing Simplified

An online magazine printing company educates on the full color magazine printing process.

Orlando, FL (PRWEB) August 1, 2006 -- Marketing a business has become incredibly sophisticated as companies vie for the attention of an increasingly consumer-savvy society. Magazine Printing companyPelican Magazine Printing that has over two decades of Catalog Printing and Cheap Magazine Printing expertise in print and design continues to educates prospects to help them better understand the four color printing process.

Full color Magazine Printing has become the standard in the world of magazine printing. Black ink with perhaps a special color or “spot color” for special effect is in most cases a thing of the past. Many professional printing companies charge less for full color printing than they do for black and a spot color. A full colored magazine can be a great asset for an advertising company, a business enterprise, educational institution or any other commercial enterprise. When we talk about full color magazine printing we are referring to four-color printing or standard color printing. Full color printing employs blue (cyan), red (magenta), yellow, and black inks, often abbreviated to CMYK c-Cyan, m-Magenta, y-Yellow, k-Black. Almost any computer software can convert text and images to CMYK and this is the standard requirement of printers.

Almost all magazines you see in the market today are “Full Color Magazines” and are printed using four-color process. (CMYK) This standard for color printing provides the brilliant color shades and eye catching look for the magazine. Why? Color is real and people relate to it. Color sells.

One striking advantage of the full color magazine printing process is that computer-controlled inking and chemical mixing systems provide color consistency quickly, economically and can be matched easily if you are using more than one printing company. The technology provides automatic coloring and register control and maintains consistent quality, making full color printing the most popular printing choice. When it comes to printing the exact color according to your specified requirements full color printing is the way to go. If you’re looking to match a specific pantone color, the 4 color printing process can provide a very close match for most of these pantone colors. Occasionally it is hard to match pantone color and a 5th color may be added to the 4 color process to get the exact color match you are looking for. This option is more expensive but for some well known brands an option they choose.

There are two basic choices used in magazine printing: laser printing and offset printing. In both cases, the printing processes have the ability to produce large quantities of high quality papers or documents. Most full color magazine printing is done using offset printing utilizing the four-color processes. In offset printing, ink is spread on a metal plate with etched images, then transferred (or “offset”) to an intermediary surface, and is then applied to paper by pressing the paper against the intermediary surface.

The reasons why the offset printing is popular in the commercial world are:

1. Sharp, clear images which can be reproduced quickly and consistently. This is because that the rubber blanket used conforms to the texture of the printing surface. When squeezed against the surface of the paper a near perfect transfer occurs.

2. The metal plates that transfer the images can be reliably imaged quickly and for a reasonable cost.

3. Usability on a wide range of printing surfaces in addition to smooth paper.

Offset printing usually produces clearer, crisper type and higher resolution than laser printing. The type of paper used in full color magazine printing is lightweight and ideally suited for an offset printing press. These stocks are also usually coated to achieve a more shiny and vibrant look. These thin coated papers are not suitable for laser printers.

Full color magazine printing does not compromise on any of the desired requirements.

Size: Almost any size can be printed on an offset printing press for any magazine printing job you may have.

Cost: The cost of full color printing is very reasonable. Once expensive, It is now affordable.

Quality: When you talk of quality full color magazine printing is far ahead of other printing techniques.

Time: Full color magazine printing takes less time and offers superior quality.

Attractiveness and layout: Besides quality, a full color magazine is known to produce the most attractive magazines in the business world. If the layout is inspiring, the reader will not get lost trying to look for information and in fact will be captivated by the images and messages you are projecting.

Design: Use of multiple-color helps in the designing process, for instance the ability to add various shades or any color to any part of the magazine.

Full color magazine printing offers the best quality for dollars spent. Just another reason the 4 color process is so popular. The price in today’s modern printing world is very affordable. If you are looking for a high-end quality color magazine, then stop the search and choose full color printing. This process will promote your business advertising strategies, promote your brand and have real impact with your audience. Go for it today! Choose full color printing and see what happens to your business.

Contact Pelican Magazine Printing for an instant quote for Full Color Magazine printing requirements.

About Pelican Magazine Printing

PelicanMagazinePrinting.com is owned and operated by the TPG Management Group, the company that specializes in bringing the highest quality printing at the lowest possible prices. They serve the entire North American market from our 2 plants in located in Riviera Beach, Florida and Toronto, Canada offering:

Catalog Printing

Cheap Magazine Printing

Nationwide covering major cities:

* New York

* Los Angeles

* Chicago

* San Diego

* San Francisco

* San Jose

* Pasadena

* Burbank

* Hollywood

* Philadelphia

* Houston

* Dallas

* San Antonio

* Seattle

* Denver

* Baltimore

* Columbus

* Boston

* Arlington

* Portland

* Minneapolis

* Washington DC

* Indianapolis

* Detroit

* Tucson

* Phoenix