Do You Read Magazines

You gotta wonder about these guys:

Although the above results provide little evidence that magazines raise subscription prices when they offer digital content, it should be noted that these are list prices, and magazines sell most subscriptions at a discount. This raises the possibility that magazines may offer fewer discounts, rather than increasing the list price, when they offer digital content.

Dude, you *THINK* they offer a discount?  You can save a TON by not getting your subscription from those stupid cards that litter your floor in the bathroom.  Just use a website with a good selection of discounts from different publishers. Duh.  For example, Architectural Digest (I get it for Xmass every year from my Aunt) is like $70/year from the publisher, you can get it for $40 bucks.