I was reading a paper on Magazine Subscription Rates (The Effect of a Magazine?s Free Digital Content on its Print Circulation: Cannibalization or Complementarity? by Daniel H. Simon and Vrinda Kadiyali)
First, free digital content may attract a different segment of the market, enabling the magazine to attract new readers to the website without cannibalizing existing print readers. This could occur in either of two ways. Free content may attract highly price-sensitive consumers who would not pay for a print magazine subscriptionOk, so they have a business model to market to cheap buggers? Good business model.
Go read US News & World Report for a while and get a clue. Or you could just read Nickelodeon and pretend to run a company. Sheesh.
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