A friend of mine just mailed me an PDF about Magazine Subscription Rates (The Effect of a Magazine?s Free Digital Content on its Print Circulation: Cannibalization or Complementarity? by Daniel H. Simon and Vrinda Kadiyali)
While offering digital content that has limited overlap with the current print magazine reduces print sales by about three percent, offering digital access to the entire contents of the current print magazine reduces print magazines sales by about nine percent.Holy mama sama! That is a HUGE price to pay for having a cool website.
Take one of my favorite magazines, CQ. Their website is crap even though the magazine is wonderful. Who knew that was a business decision rather than just laziness?
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