Scientific American is Mobile?

Scientific American, the magazine that smart people like to buy and then try to read before it gets too embarassing because you have fifty seven copies in each of your three point five bathrooms on important subjects like black holes and quantum gas.

Yes, that was a physics/bathroom joke.

Anyway, Mina Lux, the VP/Online for Scientific American seems to think that by branding SA as more internet savvy they will increase their renewal rates and become more profitable and relevant.

I say that having articles you don't read on your cell phone is preferable to killing tress to have them in your loo.

This is a subscription only service. Who do they think they are, the Wall St. Journal?